Step 4: Personalize your template.Ī template is a great starting point, but now it’s time to personalize it. Need inspiration on what content to include in your newsletter? HubSpot's Email Newsletter Lookbook highlights some of the best email newsletters across industries to help your email newsletter planning. Featured Resource: Email Newsletter Lookbook However you like to gather content is up to you, but great places to look for content are your company's blog, social media accounts, lead-generation offers, internal newsletters, and training documents. Instead, I usually spent several hours clicking the "Back" button on my blog, hunting for content. Since I knew a newsletter needed to be sent each month, bookmarking links throughout the month would've been a great timesaver. but I could've saved myself a lot of time if I were passive. When I put together newsletters, I tended to do a lot of active searching. Passive means that you'll randomly stumble on it when browsing for other content, but realize it could fit in nicely. Active means you're going on the hunt for content that'll solve a specific goal. If you're using HubSpot, you'll have access to pre-made templates in the email tool.ĭepending on how early you set your newsletter's goal and how often you plan on sending this newsletter, you could be able to actively or passively find content in the time between two email sends. I'd recommend looking into pre-made templates if you're not familiar with designing emails - it can save you a lot of heartache down the road.
Once you have a goal for your newsletter, it’s time to choose a template and find content for it. Step 3: Choose a template and gather your content.
Here are some email marketing metrics to consider. Your email's open rate can give you an indication of the newsletter's performance, but it shouldn't be the only number you care about each month. Keep in mind that your KPIs should go beyond "how many people opened it." Instead, it should be more closely tied to your overall business goals. You should also note some key performance indicators for each of these goals. Is your newsletter supposed to drive more traffic to your blog? Help you generate leads? Get more email contacts? Send traffic to your website? Or promote new products and services? Figure out your goal and let the rest of your decisions flow from it. (Have one in place? Skip to the next section.) īefore you start drafting a single word, make sure you're fully aware of the newsletter's goal and how it fits into your larger content strategy. Learn the types of newsletters you can send in our free email newsletter guide. Step 2: Figure out your newsletter's goal. We highly recommend starting to build your newsletter using HubSpot’s free tool, and to illustrate, we’ll include screenshots as we progress from step to step.
The email newsletter tool is easy to learn to use - there’s virtually no learning curve, especially if you have experience using drag-and-drop page editors on a content management system.Įven if you’ve never touched a drag-and-drop editor before, HubSpot’s email marketing tool is intuitive to learn. It’s part of Marketing Hub, which is marketing automation software for small-to-enterprise businesses. HubSpot offers one of the best email marketing tools you can use to send optimized, well-designed newsletters. Step 1: Choose an email newsletter tool.įirst things first: Choose an email newsletter tool that fits your budget, goals, and technical skills. Ready to get started? Here are the steps you should take to create the best email newsletter for your business or personal goals. You don't want to miss out on these crucial steps. If you're sending newsletters, bookmark the following steps in your browser, or print it out and hang it up next to you. Oh, and if you mess up any part of your email, there's no undoing it once you send it to your subscribers. You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines - all while staying within the confines of email law (yes, there is such a thing). When starting an email newsletter, you're juggling a lot of balls in the air at once.